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Social Media Strategy
General Advice
Maintaining a Facebook Page
- Consistency is key. Students need to see your posts pop up regularly in their feeds, and they should know what sort of content they will see from you.
- Consider putting one person in your department in charge of Facebook, or utilizing a content calendar if you have multiple people running the page.
- It pays to plan ahead for posts that relate to school events, department events, and national holidays. If specific photos need to be taken, or longer copy needs to be written, you’ll want to know before it’s time to post.
- Every post on your Facebook page should be timely and interesting. If possible, don’t post belatedly.
- Respond as soon as possible to any comments or questions on your posts. Students will appreciate your feedback, and are more likely to engage with posts if they know you are listening and willing to help.
- Using high quality photos makes your page more fun to look at and engage with.
- You can use images from the gallery, the La Sierra University Flickr account, or a copy-right-free site such as Pexels.
- When writing the copy for your post, keep your sentences short, sweet, and well-written. Inform people of the event/occasion/piece of interest, and then direct them to it.
Twitter Tips
- Post often (consider using a platform to help you schedule tweets, such as TweetDeck)
- Keep your content new and interesting
- Use high quality photos and well-written copy
- Part of what sets Twitter apart from other social media is the limit on tweet length. Tweets can only use 140 characters, and often times links or photos attached to tweets eat up some of those characters. Choose your words carefully, and always be succinct.
- If your message requires more than 140 characters, you can reply to your own tweet to create a “thread,” or you can quote your own tweet to keep the conversation going.
- Twitter, like Facebook, is primarily meant for two-way conversations. Though your tweets must be brief, interact with students when they ask questions.
- Run polls to further engage with students and collect honest feedback.
- Join relevant relevant conversations on a larger scale by looking at trending topics and using their hashtags.
- Hashtags are words and phrases that are preceded by the pound/hash sign (#) that are used to identify specific topics that have also utilized the same hashtag. Use these as much as possible, as you will reach a wider audience.
- Example: If your department/club is getting together to watch the Olympics in the Lincoln Room of the library, use the hashtag #Rio2016 or #Olympics2016 in your tweets.